Adam Rotmil, product designer

I’m designing Reflow, an AI agent that helps American hardware teams move faster, from idea to build. Before that, I designed agents for performance marketing at Clarvos. I’ve worked across health tech, finance and defense.

Selected work

More work

Experience

Product Designer, freelanceReflowPresent
Member of Design StaffClarvos2024 – 2026
Principal Product DesignerLegalShield2023 – 2024
Design Lead, Digital HealthAstraZeneca2021 – 2023
Craft Lead, Interaction DesignFjord / Accenture2019 – 2021
Senior Manager, UX DesignT. Rowe Price2017 – 2019

Writing

Talks

Selected work

Clarvos

Giving small businesses the reach of a marketing team, through AI agents

Reflow

Turning a hardware team’s intent into requirements and a plan, through conversation

Wild Brains

Shaping a brain wearable, from first research to the pitch that funded it

Content Studio

Faster cyber training authoring with a modular lab and learning platform.

Gator streaming step 2 of a repair, check the malfunctioning compressor, on a Repair screen

Gator

Step 1 - Check the thermostat

First, check if the thermostat is functioning properly; sometimes, it may need recalibration. If the vents are blowing warm air despite the correct settings, a refrigerant leak could be the culprit. This would require a technician to inspect the refrigerant levels and repair any leaks.

Performance™ 2-Stage Air Conditioner24TPA7

Next step

Gator

Step 2 - Check malfunctioning compressor

Additionally, a malfunctioning compressor might be at fault, which can prevent the unit from circulating cool air. It's essential to have a qualified technician assess these components to diagnose and resolve the issue effectively.

Performance™ 2-Stage Air Conditioner24TPA7

Problem solvedNext step

Ask Gator

RepairHVAC system inspection, no cooling

9:41

Gator

A multimodal AI support app for HVAC technicians

Driver 39204179:52 AM

Gate code at the yard?DraftingDraft readyEditingSent

They changed the code again and I’m sitting at the gate

Driver 60977319:50 AM

Greetings after weekendDraftingDraft readyEditingSent

I wanted to know the details for my next load.

Driver 5896723Urgent9:47 AM

Urgent request for directionsDraftingDraft readyEditingSent

Guys, help I am totally lost right now I’m not sure which exit to take

Driver 44712039:44 AM

Detained at the receiverDraftingDraft readyEditingSent

Been at the dock two hours and still not unloaded. What should I do?

Driver 1245758Urgent9:41 AM

Wrong order loaded onto my truckDraftingDraft readyEditingSent

There are TVs in my rig but the order says paper goods

Driver 58967239:38 AM

How much time is on my shift?DraftingDraft readyEditingSent

Want to make sure I can make the next drop before my break

Driver 33186409:31 AM

Place I can eat in Ada, OK?DraftingDraft readyEditingSent

I was rerouted to Ada and wanted to know if there’s a place to eat

Driver 77029159:26 AM

Running late to pickupDraftingDraft readyEditingSent

Traffic on I-40 has me about 30 minutes behind schedule

Driver 22093849:12 AM

Scheduling a day offDraftingDraft readyEditingSent

Hey I have an appointment next Thursday and need the day

Driver 85729979:05 AM

Orders not being loadedDraftingDraft readyEditingSent

Hey we are going to be detained here for a while, nobody is loading

Driver 6097731Greetings after weekend

Today

Driver 6097731CALRIP9:36 AM

Hey how’s it going this morning? How was your weekend?

Todd G.9:41 AM

👋 My weekend was really great! Thanks for asking. Is there anything I can help you with today?

Driver 6097731CALRIP9:50 AM

I wanted to know the details for my next load.

RespondDrafting a reply

DraftingReady to review

EditAccept

Todd G.9:52 AM

Your next pickup is scheduled for 05/02/2024 at 1500 hrs at Location 11 in Fayetteville, NC. Try to arrive 15 minutes early to process any paperwork. By the way you have a break coming up. There’s a place to eat near you called Maddie’s that you should definitely check out! Safe travels!

Driver 6097731CALRIP9:54 AM

Amazing! Thanks so much. I really appreciate that. Have a good one.

Write a message

Editing Respond’s draftEdited

Use templateSend message

Driver 39204179:52 AM

Gate code at the yard?DraftingDraft readyEditingSent

They changed the code again and I’m sitting at the gate

RespondDraft reply

The yard changed the gate code this morning. It’s 4417 now. Call me if it doesn’t open for you.

EditAccept

Driver 60977319:50 AM

Greetings after weekendDraftingDraft readyEditingSent

I wanted to know the details for my next load.

Driver 5896723Urgent9:47 AM

Urgent request for directionsDraftingDraft readyEditingSent

Guys, help I am totally lost right now I’m not sure which exit to take

RespondDraft reply

You’re about 4 miles past your turn. Take the next exit, head back west on I-40 and take exit 150 for the yard. Call me if you need anything.

EditAccept

Driver 44712039:44 AM

Detained at the receiverDraftingDraft readyEditingSent

Been at the dock two hours and still not unloaded. What should I do?

RespondDraft reply

Thanks for the heads up. Hang tight and let me know when they start unloading. I’ll let the receiver know you’re waiting.

EditAccept

Driver 1245758Urgent9:41 AM

Wrong order loaded onto my truckDraftingDraft readyEditingSent

There are TVs in my rig but the order says paper goods

RespondDraft reply

Thanks for catching that. Please don’t leave the dock yet. Your load should be paper goods for Little Rock; I’ll call the shipper now.

EditAccept

Driver 58967239:38 AM

How much time is on my shift?DraftingDraft readyEditingSent

Want to make sure I can make the next drop before my break

RespondDraft reply

Your next drop is at 2:30 PM in Conway, about 90 minutes from you, so you’ll make it before your break.

EditAccept

Driver 33186409:31 AM

Place I can eat in Ada, OK?DraftingDraft readyEditingSent

I was rerouted to Ada and wanted to know if there’s a place to eat

RespondDraft reply

There are a few places to eat right off the main road in Ada, and your next stop isn’t until 4:00 PM, so you have time for a break.

EditAccept

Driver 77029159:26 AM

Running late to pickupDraftingDraft readyEditingSent

Traffic on I-40 has me about 30 minutes behind schedule

RespondDraft reply

No problem. Your pickup window runs until 11:00 AM, so you should still make it. Drive safe.

EditAccept

Driver 22093849:12 AM

Scheduling a day offDraftingDraft readyEditingSent

Hey I have an appointment next Thursday and need the day

Driver 85729979:05 AM

Orders not being loadedDraftingDraft readyEditingSent

Hey we are going to be detained here for a while, nobody is loading

Replies that used to take hours, drafted and waiting.

Respond

Cut carrier response latency with an LLM dispatch workflow.

CARE

Remote oncology monitoring, through research and product design for patient and clinician tools.

My Wellness

Building a research platform now used in NIH-funded cancer trials

More work

Made out of curiosity

Small things I build to learn.

Glyphs MCP · Claude · Parametric SVG
Current Study (opens in a new tab)
A study of W. A. Dwiggins’s Electra: a parametric model fitted to his original drawings, with sliders, an underdrawing and anchors you can drag.
Underdrawing: Electra n, Letterform Archive ↗
Web Audio · AudioWorklet · Claude Code
Night Current DAW (opens in a new tab)
A warehouse in a browser tab. My acid techno instrument: a 303-style voice, 909-style drums and a sampler, arranged into whole songs and exported as stems.
Liveline · React · Motion
A market with a pulse. My remix of Benji Taylor’s Liveline: live BTC, ETH and SOL feeds, an order book, and a wild-swings mock market.
Charting by Liveline, © Benji Taylor ↗
React · Motion · iOS UX
A tiny screen, a whole aircraft. A smartwatch remote control for an RC airplane: 8 screens with iOS-native springs.
Imagery © Esri, Maxar, Earthstar Geographics
MapLibre GL · NYC DOT · React
An operations deck for NYC restaurants: simulated telemetry, live city traffic cams and a satellite map.
More from the workbench
Small ideas, built to try.
Encoding (opens in a new tab)A spelling game I made for my daughter. Hear a word, write or type it, and try the tricky ones again.React · Apple Pencil · Spaced practice
Maryland Playgrounds (opens in a new tab)Maps and ranks kids’ playgrounds across Maryland, enriched by what’s nearby, with a Claude API seam for reading reviews.TypeScript · MapLibre · OSM · Claude API
Client Headlines (opens in a new tab)A hybrid AI and mad-libs headline generator for marketing copy. Claude drafts, a template engine fills the blanks.Claude API · Cloudflare Workers
SwiftUI Interaction Lab (opens in a new tab)Native iOS and macOS interaction experiments, built in public while learning SwiftUI.SwiftUI · iOS · macOS
Know Your Design Trivia (opens in a new tab)A trivia game about the history and craft of graphic design: typography, designers, movements.HTML · CSS · JavaScript

About

I’ve spent 20 years designing products across healthcare, finance, AI and defense.

I led the interaction design craft for 70 designers at Fjord/Accenture, ran product design for digital oncology R&D at AstraZeneca, and taught graduate students at MICA.

I studied art history, typography at the Basel School of Design, and lived in Japan for five years, practicing brush calligraphy and sumi-e. Those disciplines still shape how I think about composition and restraint.

Now I’m building AI-native products and shipping code.

Product Designer, freelanceReflowPresent
Member of Design StaffClarvos2024 – 2026
Principal Product DesignerLegalShield2023 – 2024
Design Lead, Digital HealthAstraZeneca2021 – 2023
Craft Lead, Interaction DesignFjord / Accenture2019 – 2021
Senior Manager, UX DesignT. Rowe Price2017 – 2019

Adam painting in his studio — Always making something.

Podcast

Still Iterating cover: a hand-drawn designer at a desk with a yellow cat

Conversations on designStill IteratingMy conversations with designers about craft, growth, and finding your own way in the field.All episodes on Apple Podcasts ↗

Writing and speaking

Beyond the work itself, I write and speak about design and creativity.

Writing

From 2011 to 2014 I wrote a column for the Advertising Week Social Club, first from Japan and then from Washington: profiles of creative people, and pieces on technology, data and how brands earn attention.